Is anyone familiar with literature (academic or otherwise) on promoting evaluation use among decision-makers (like funders or government officials) through media (social media, print news, online news, etc.)?
For example, how do decisionmakers perceive media reports of evaluation studies? Are certain types of media particularly effective for promoting use? What are key elements of an ‘effective’ media story covering the results of an evaluation?
There’s lots out there on helping direct clients use evaluation results (e.g., capacity building, utilization-focused eval), but some projects need to go a step further and influence other key decision-makers (e.g., a client non-profit organization who hopes to use the results of an evaluation to garner funding or influence government decisions). So far, I’ve found some older articles from Carol Weiss, but not much else.